Privacy and Data Security

EQUINE LANE PRIVACY POLICY

At Equine Lane Limited we are aware of the trust you place in us and our responsibility to protect your information. The General Data Protection Regulations (GDPR), or any subsequent names, regulates the use of ‘personal data’; essentially any information about identifiable living individuals. As a ‘data controller’ under the act, Equine Lane Limited must comply with its requirements.
This privacy policy is designed to help you understand how we collect and use your information. We reserve the right to amend or modify this privacy policy at any time in response to changes in applicable data protection and privacy legislation. This version of the policy has been in use since 22.08.2019.
For further information on the Data Protection Act and your rights please visit the website for the Information Commissioner’s Office – www.ico.org.uk.


WHO WE ARE AND HOW TO CONTACT US

For any questions or concerns relating to this Privacy Policy or our data protection practices, or to make a subject access request or any other request regarding the information we hold, please contact us at:

Equine Lane Limited
Godscroft House
Godscroft Lane
Frodsham
Cheshire
WA6 6XU

Email: [email protected]


WHAT INFORMATION WE PROCESS AND HOW WE USE IT

We only collect, use and store your information where we have a lawful basis to do so.

Information collected from you, and Cookies and IP addresses

Where we have collected information directly from you it will usually be obvious what this is, as you will have given it to us. This might not be the case where we
have used cookies or IP addresses to collect information from your computer or portable electronic devices. Please see our cookies policy for more information.
Cookies are used to collate anonymous aggregated information that is used to manage and plan enhancements to our services, and to evaluate the effectiveness of our advertising and promotions on third party websites, for example by tracking whether these advertisements are clicked on by users. If you do not wish for your data to be collected in this way, please refer to our Cookies Policy (available on our website) for instructions on how to turn this off.
We collect IP addresses to monitor who is accessing our website as well as to detect and prevent fraudulent activity.

Information collected from others

We also obtain information about you from third parties who may sometimes provide us with personal information. In some cases, you will have previously submitted your personal information to them and given them the approval to pass this information on for certain purposes.
Such information will only be obtained from reputable sources which operate in accordance with the General Data Protection Regulation (GDPR).

What the information is used for

We have identified four lawful bases that we use to collect and process data.
Explanations of each of these are provided below, and beneath the title of each section regarding what the information is used for we have listed the lawful basis
which is applicable to that purpose.

‘Contract’ – the information is needed to manage your account, product or service
‘Legal obligation’ – we are required by law to process your information e.g. to verify your identity
‘Legitimate interest’ – we are allowed to use your information where, on balance, the benefits of us doing so are legitimate and not outweighed by your interests or legal rights
‘Consent´- in some cases we may obtain your consent to use information in a particular way or where the law requires consent to be obtained


MARKETING

Marketing telephone calls and post

We may contact you about products or services that relate to products that you currently hold with us, products you have held in the past, or products you have
expressed an interest in. We will never contact you about products that are not similar, and if you receive calls or post that you do not wish to receive, you can ‘opt-out’ at any point, by sending an email to [email protected]


WHO WE SHARE YOUR INFORMATION WITH

When using the information we hold we may share it with other people or organisations. If you wish to obtain a list of the companies with whom your data is shared, please use the contact details at the bottom of this page.

We’ll treat the information we hold as confidential and may share information with the following who are also required to keep the information confidential, safe and secure.


DO WE TRANSFER YOUR PERSONAL DATA OUTSIDE THE UK?

All countries within the EEA, which includes the UK, have similar standards of legal protection for your personal information. We will only share your data with
countries within the EEA, and your data is not transferred elsewhere.


HOW LONG WILL WE KEEP INFORMATION ABOUT YOU?

We will retain all information we hold on you for a minimum of seven years after our relationship has ended. We may keep your information longer for legitimate business reasons. This is to comply with our legal and regulatory obligations to keep a record of our relationship, to resolve disputes, or where it may be needed for future legal proceedings.
We will also retain data in an anonymous form for statistical and analytical purposes after this date.
If you require further information relating to the timescales in which we hold your information please contact The Compliance Manager using the details at the
bottom of this page.


YOUR RIGHTS UNDER THE GENERAL DATA PROTECTION REGULATIONS (GDPR)

The right to be informed

The right to be informed under GDPR requires us to provide you with information about the purpose of us collecting and processing your personal data, how long we keep the information for, and who we will share this information with. This document has been created in order to provide you with this information. If you have any further queries about anything contained within this document, please contact The Compliance Manager whose details can be found at the bottom of this page.

The right of access

This right allows you to ask whether or not we hold information about you, and if we do, what the information is, why we’re holding it and the ways in which we use it. You also have a right to request a copy of this information. You can exercise this right by contacting [email protected].

Where you choose to exercise this right, we have up to 30 days to respond.

The right to rectification

This right allows you to ensure that all the data we hold on you is up to date and accurate.  Should anything be incorrect, please contact [email protected] who will make any corrections necessary. Where you choose to exercise this right, we have up to 30 days to respond. If we reject your
request we will tell you and set out the reasons why we have rejected your request.

The right to erasure

This right allows you to ask us to erase or delete information where you consider there is no longer any justification for us holding it, either because:

·         The information is no longer needed for the reason we collected it
·         We held and used the information based on only your consent, which you have now withdrawn
·         You have previously objected to a way in which we use information
·         We have been using the information unlawfully
·         There is a legal obligation on us to erase the information

Where you choose to exercise this right, we have up to 30 days to respond. If we reject your request we will tell you and set out the reasons why we have rejected your request.

The right to restrict processing

This right allows you to request a restriction on the way your data is processed by us. This right may arise where:

·         You have challenged the accuracy of the information we hold and we are verifying this
·         You have objected to a use of information and we are considering whether your objection is valid
·         We have been using your information unlawfully but you want us to continue to hold the information rather than erase it
·         We no longer keep the information but you have asked us to hold it because of legal claims you’re involved in

Where you choose to exercise this right, we have up to 30 days to respond. If we reject your request we will tell you and set out the reasons why we have rejected your request.
If you wish you restrict processing relating to Marketing, you can withdraw the consent you have previously given for this, and you will no longer receive any marketing communications
following the withdrawal. If you wish to do this, please contact [email protected] who will help to update your preferences.

The right to data portability

This right allows you to request a copy of some of your information that you provided to us in a machine-readable format. The information that will be provided if you exercise this right is the information you provided to us relating to yourself.
Where you choose to exercise this right, we have up to 30 days to respond.

The right to object

This right allows you to object to the way in which your data is processed. This right is only applicable where we have confirmed that the lawful basis used in order to process your data in this way is ‘Legitimate Interest’.
Where you choose to exercise this right, we have up to 30 days to respond. If we reject your request we will tell you and set out the reasons why we have rejected your request.

If you wish you restrict processing relating to Marketing, you can withdraw the consent you have previously given for this, and you will no longer receive any marketing communications following the withdrawal. If you wish to do this, please contact [email protected] who will help to update your preferences.

The right to not be subject to automated decision making, including profiling

This right allows you to request a human intervention when any automated decision making (including profiling) occurs.


YOUR REQUIREMENT TO PROVIDE INFORMATION

Where you do not provide the personal information we need in order to provide the service you are asking for or to fulfill a legal requirement, we will be unable to provide the service you have requested.
We will tell you why we need the information when we ask for it.



HOW TO COMPLAIN

If you are unhappy with any way we are using your personal information, you should first contact us so we can understand your issue and try and resolve it. You can contact [email protected].

Equine Lane Limited
Godscroft House
Godscroft Lane
Frodsham
Cheshire
WA6 6XU

Email: [email protected]


Should you wish not to raise your complaint with us, or if you already have but are unhappy with the response you have received, you can contact the ICO directly, and their details are listed below:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Tel: 0303 123 1113 / 01625 545 745
Fax: 01625 524 510


INFORMATION FROM OTHER SOURCES

We may collect information about you from third party sources.

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